Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era
Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most...
View ArticleTuesday’s Tip: Three Quick Ways To Capture Social Customer Data
Organizations Must Overcome Four Fears To Master Social Customer Data Over the past few weeks, I’ve been criss-crossing the country on a multi-city speaking tour talking about the strategic value of...
View ArticleEvent Report: CRM Evolution 2012 #CRME12
CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th. Conversations with...
View ArticleResearch Summary: The Correct Way to Use Customer Data
My latest report, Customer Data: The Missing Link to Customer Success explains how successful organizations will utilize customer data to power their business initiatives in the digital era. Customer...
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